Comprehensive Cookie Policy & Tracking Architecture
Document Version: 4.0.26 — Last Updated: July 11, 2026Welcome to Affimarts. This Cookie Policy explains how we use cookies and similar tracking technologies to recognize you when you visit our digital platform located at www.affimarts.com. It details what these technologies are, how they interface with your local storage browser settings, why we utilize them to maintain our high-performance affiliate routing pipeline, and your absolute legal rights to manage, customize, restrict, or entirely block our use of them at any time.
As an advanced e-commerce aggregation directory and product review index, Affimarts does not maintain standard persistent databases containing user-identifiable consumer profiles. Instead, our platform uses temporary local state variables, session scripts, and secure tracking redirect identifiers to build a smooth bridge between our content assessments and external digital marketplaces. This document outlines how data flows across these tracking tokens during your active browsing sessions.
1. What are Cookies?
Cookies are small alphanumeric text files that are automatically saved to your browser, mobile device, or local storage profile by web pages, digital applications, online media structures, and network advertisements. They act as reliable indicators that allow a web server to remember specific activities, configuration choices, device parameters, or navigation pathways across separate page reloads.
Cookies are widely deployed across the modern internet to make web platforms function properly, to optimize layout rendering, and to provide comprehensive aggregated business intelligence reports to domain operators. Cookies can be classified into two distinct operational lifetimes:
2. Why Do We Use Cookies?
We deploy cookies for several critical operational and analytical reasons, split across four core pillars:
3. Detailed Matrix of Cookies We Deploy
To guarantee total operational clarity, we divide our tracking ecosystem into four distinct technical classifications. The table below details these tracking modules:
4. The Redirection Landscape & Third-Party Cookies
Because Affimarts operates as a connecting directory rather than a final store, it is critical to understand that our cookie footprint changes once you select an outbound link. When you click on an aggregated deal panel, review item, or marketplace shortcut, our link infrastructure transfers your browser session directly to the chosen commercial marketplace (such as Amazon, Flipkart, Myntra, Ajio, Nykaa, or Shopsy).
The moment your browser arrives at that external marketplace, that destination store will deploy its own proprietary first-party tracking cookies. Those cookies record your item variations, shopping cart updates, user account credentials, payment methods, and shipping details inside their independent databases.
Affimarts has no technical visibility into, access to, or administrative control over the tracking scripts used by these external sites. We strongly recommend reviewing the specific cookie policies of those target marketplaces to understand how they manage your local device data.
5. Web Beacons, Clear GIFs, and Local Web Storage
In addition to cookies, our platform may periodically use complementary tracking mechanisms like web beacons (sometimes called pixel tags or clear GIFs) or local browser session storage. Web beacons are tiny graphic files with unique identifiers that allow us to confirm when a user has loaded a specific sub-page or opened one of our community email newsletters.
We use these features to gauge the effectiveness of our editorial style guides and optimize our delivery layouts. If you block cookies within your web browser, these tracking pixels can typically only track anonymous, unlinked page visits. You can manage your tracking preferences using the customization dashboard built into our site.
6. Your Choices: Complete Control Framework
You have the absolute right to decide whether to accept or decline cookies. While most modern desktop and mobile browsers automatically accept cookies to keep site experiences loading quickly, you can easily update your application configurations to reject them or to alert you whenever a new cookie is requested.
Please note that if you choose to turn off all tracking tokens, essential security scripts may stop running correctly, and some customized display choices or comparison filters across our platform may fail to load properly.
To clear or adjust tracking profiles inside your software, follow the management links below for your specific web browser:
Additionally, you can opt out of targeted third-party advertising tracking globally by visiting consumer privacy portals such as the Digital Advertising Alliance Opt-Out Center or the Your Online Choices European Platform.
7. Global Compliance Frameworks & Statutory Rule Mapping
Our tracking practices are updated regularly to align with evolving digital privacy laws around the world. For visitors from regions with strict tracking laws, our consent banner gives you full control to block analytics or marketing tokens before any scripts run on your device.
Because we do not store persistent tracking records or link data to private profiles, our use of cookies is kept minimal. This approach ensures a reliable, privacy-first directory system that supports our outbound routing pipeline without compromising your personal information.
8. Changes to Our Cookie Policy
We may update our Cookie Policy from time to time to reflect modifications to our site features, changes in cookie technologies, or updated privacy regulations. Any adjustments will be posted directly on this transparency page with the updated revision date clearly indicated at the top. We recommend checking back regularly to stay informed about our cookie practices and your choices.
9. Contact Us
If you have any questions, clarity inquiries, or technical suggestions regarding this Cookie Policy or our privacy choices, please contact us! Our infrastructure team is happy to provide additional clarity on how our platform routes traffic safely.
