Comprehensive Privacy Policy & Scope of Data Processing
Effective Date: July 11, 20261. About This Privacy Notice
Welcome to Affimarts (referred to as "We", "Us", "Our", or the "Company"). We operate as an e-commerce aggregation, product directory, digital review framework, and affiliate redirect pipeline designed to connect consumers with targeted merchandise from third-party marketplaces. This comprehensive Privacy Policy governs the processing of personal data across our digital ecosystem, website, mobile-responsive interfaces, and newsletter systems. "Personal Information" or "Personal Data" means any unique identifier, background detail, or behavioral tracking mechanism that allows someone to identify, track, or reasonably link directly or indirectly to you as an individual consumer.
When we describe the "processing" of Personal Information, we refer comprehensively to the entire lifecycle of data management. This includes how we collect, ingest, record, organize, structure, store, modify, retrieve, consult, utilize, disclose by transmission, disseminate, align, combine, restrict, erase, or permanently destroy your personal data records. We recognize the profound importance of data privacy, and we are committed to providing maximum transparency regarding how your data flows through our infrastructure.
By continuing to explore our platform, interacting with our product review parameters, navigating our structural comparison engines, subscribing to our specialized promotional update channels, or initiating outbound click-through actions to our partner brand stores, you explicitly acknowledge that your data will be handled in strict accordance with the rules, safeguards, and compliance metrics established throughout this privacy roadmap. If you disagree with any segment of this disclosure, your immediate remedy is to alter your browser settings, reject non-essential tracking tokens, or stop using our platform services entirely.
2. Core Principle: Zero Database Storage & External Redirection
Important Notice Regarding Your Privacy:
Affimarts functions exclusively as an informational routing catalog and product review aggregator. We do not capture, log, collect, or store any user profiles, personal histories, transactional details, or behavioral activities inside our own databases.
Our service acts as a transparent window. When you interact with our content, read product analyses, or like a deal recommendation, clicking that item will instantly trigger a secure tracking redirect routing pipeline. This link securely transfers your browser session directly away from Affimarts and drops you onto the actual third-party commercial platform where the item is hosted (such as Amazon, Flipkart, Myntra, Ajio, Nykaa, or Shopsy).
Once this redirection takes place, your browsing session on our site ends. All subsequent steps—including product configurations, cart updates, searches, account logins, customer notes, checkout forms, payment processing, and final delivery setup—happen entirely on, and are stored by, that target merchant destination website. Affimarts has no technical visibility into, oversight of, or server storage for any activities you complete on those destination stores.
3. Structural Categories of Covered Data Subjects
While our systems do not store direct user profiles, our system interface naturally interfaces with distinct user categories during active browser sessions:
•Platform Customers: Active individuals browsing our deal panels or clicking on comparison elements who are then instantly redirected to external platforms to complete their purchases.
•Email Subscribers: Users who voluntarily choose to provide an email address specifically to receive shopping update notifications, deal summaries, or newsletters. These addresses are used solely for messaging and are never cross-referenced with your external purchasing habits.
•Social Media Interactors: Community members who view or converse with us across official external brand handles including YouTube, Instagram, Facebook, and related streaming networks.
•General Website Visitors: Casual public guests browsing any informational web post, product summary, or style article published across the official Affimarts domain.
4. Personal Information Interfaced and Diverted
Because we route traffic rather than store it, we outline below how various data blocks are managed during your live session prior to redirection:
A. Business Intelligence & Transient Session Analytics
To ensure our navigation layouts function properly, we look at temporary session details like masked IP locations, page durations, device type, browser signatures, and outbound link click rates. This information helps us optimize our directory structure and deliver a smoother overall browsing experience.
Method of Ingestion: Collected automatically through temporary session variables and local browser tokens during active exploration. This details are never written into permanent visitor log servers by Us.
B. Outbound Transaction & Purchase Tracking
When you choose a product recommendation on our platform, our link structure appends an affiliate identifier token to the URL before passing your browser session over to the chosen destination vendor (e.g., Amazon or Flipkart). The destination store processes and records your purchase history, payment information, billing details, and item selections within their own secure databases.
Method of Ingestion: Handled entirely by the destination marketplace platforms via tracking cookies once you click through our catalog links.
C. Customer Support Communications
If you submit an inquiry regarding link errors or site performance, we keep a record of your name, email contact address, and complete support history to ensure our help desk resolves your concern accurately.
Method of Ingestion: Captured directly from you when you submit a query through our contact forms or direct help desk email addresses.
D. Email Subscription Details
If you sign up for our digital newsletters, we store your email address and messaging preferences to deliver our deal updates. You can permanently remove your details from this distribution loop instantly by clicking the standard "Unsubscribe" action button found inside any of our message footers.
Method of Ingestion: Shared directly and voluntarily when a user enters their credentials into an active platform newsletter module.
5. Sensitive Data Policy
Because Affimarts does not maintain user account profiles or local databases, we do not require, track, or collect sensitive personal information (such as health conditions, heritage, political preferences, or private identity factors).
If you choose to share a personal breakthrough story, custom advice, or styling case study containing sensitive personal details with our community, we will process that content strictly on a voluntary, opt-in basis following your explicit consent. You can withdraw your permission at any time and request that we delete these details. Please note that once information has been distributed out to our community email newsletter subscribers, Affimarts cannot access or delete copies from those external, private email inboxes.
6. Social Platforms & Feedback Surveys
We monitor public user profiles, community interactions, likes, and direct messages across our social media channels to maintain our online presence and stay connected with our community. Users can manage their social media records, delete comments, or remove likes using the privacy controls provided directly by the platform developers (such as YouTube, Instagram, or Facebook). We collect this information from your interactions, public sources, and our third-party social media service providers.
We also periodically invite users to fill out voluntary feedback surveys to help us improve our services. We anonymize these responses whenever possible. If you participate, your survey data is collected directly from you. You can choose to skip these surveys or ask us to delete your feedback at any time.
7. Purpose and Legal Basis of Processing Activities
We process your information under clear, lawful conditions for the following operational needs:
•Core Business Intelligence: We process website behavioral data and usage patterns based on your explicit consent to improve our navigation menus and verify site layout stability.
•Targeted Email Campaigns: We dispatch promotional deal roundups and lifestyle news based on your explicit consent when you sign up for our newsletter lists.
•Tailored Advertisements: We use aggregated behavioral trends and business intelligence statistics based on your consent to display contextual product suggestions that fit your shopping preferences.
8. How Long We Retain Your Information
Because we do not maintain a permanent database of user accounts, we do not store your personal browsing histories or purchase details. Any technical configuration files or temporary session variables expire automatically once your browser session concludes or you are redirected to the destination marketplace.
Our standard retention practices follow these clear guidelines:
•Automated System Expiration: We set clear expiration timelines on our tracking systems so that transient browsing logs are cleared automatically after a predefined period.
•Isolated Security Backups: We create regular snapshot backups to ensure site security. Data inside these backups cannot always be removed instantly. In those situations, we isolate the database and pause further processing until the data can be overwritten safely.
•Pre-Contractual Communications: We process data when necessary to answer user requests or take steps prior to entering into a formal agreement.
•Legal & Liability Safeguards: We may retain essential communication or transactional records when necessary to protect legal rights, resolve disputes, or comply with statutory limitations.
•Long-Term Pseudonymization: In specific analytical scenarios, we strip direct identifiers from your data and store the remaining dataset for long-term strategic tracking.
•Mandatory Legal Obligations: We retain records when required to comply with local corporate laws, tax rules, or legal investigative orders.
•Direct Data Erasure Requests: We delete your personal information upon a verified request for removal from the data subject, provided there is no conflicting legal reason to retain it.
9. Third-Party Marketplace Privacy Rules
This Privacy Policy applies exclusively to the routing operations on the Affimarts domain. Once you click an outbound link and redirect away from our site, you enter an external digital store operated by a third-party marketplace (such as Amazon, Flipkart, Myntra, Ajio, Nykaa, or Shopsy).
Those platforms maintain their own independent data collection practices, server storage systems, and cookie architectures. They will log your items viewed, payment methods, shipping addresses, and order details within their own internal systems. Affimarts does not control, supervise, or assume liability for the data safety methods used by these destination marketplaces. We recommend reviewing the privacy disclosures of the target store when you arrive to understand how they manage your personal information.
10. Data Security Defenses & Safeguards
We use industry-standard administrative, physical, and technical controls to protect your personal information from unauthorized access, loss, or misuse. This includes using Secure Socket Layer (SSL) encryption for data transfers, firewalls, and restricted database permissions. However, no data transmission over the internet can be guaranteed completely secure. We work diligently to safeguard your data, but you acknowledge that you share information with us at your own risk.
11. Your Rights & Data Management Choices
Because we do not store customer profiles or transaction histories, any requests to view, correct, or delete your shopping records, cart data, or payment logs must be submitted directly to the specific commercial marketplace platform where you made your purchase.
For data directly handled by Affimarts (such as your email subscription status or help desk inquiries), you retain your standard privacy rights:
•The Right to Access: You can request confirmation of whether we hold your contact address in our newsletter system.
•The Right to Erasure: You can request that we permanently remove your email address from our update distribution list.
•The Right to Withdraw Consent: You can choose to leave our update channels at any time by selecting the opt-out option in our email footers.
To exercise these choices, please submit a request to our support desk. We will review and address your request in accordance with applicable privacy regulations.
12. Policy Adjustments & Revisions
We may update this Privacy Policy occasionally to reflect changes in our business practices, site features, or legal requirements. When updates occur, we will revise the "Effective Date" at the top of this page. We encourage you to check this page periodically to stay informed about how we protect your personal information. Your continued use of the platform after any updates means you accept the revised policy.
13. Contact System Desk
If you have any questions, concerns, or technical inquiries regarding this Privacy Policy or our data management practices, please contact our support team through the official communication channels provided on our platform. We look forward to addressing your inquiries promptly.
